Connect interactions
Communication, data and events are brought together in a shared context.
BLUETRIX Company
Technology, research and practical business experience.
We build the infrastructure for more intelligent business interactions—between people, systems, data and responsible automation.
Who we are
Technology, research and business practice.
BLUETRIX is developed by teams in Poland and Germany. Software development is led by BLUETRIX Sp. z o.o. in Katowice. Sales, business research and the development of new application concepts are advanced together with AddYou GmbH in Falkenstein.
This combination enables us to consider technological possibilities in their practical context. We study how companies communicate, make decisions, develop customer relationships and coordinate operational work.
Our mission
Interactions create opportunities.
Every day, companies generate countless signals: messages, enquiries, conversations, forms, appointments, tasks, offers and responses. These signals are often distributed across different systems or lose their context.
BLUETRIX connects these interactions into an understandable overall picture. Artificial intelligence and automation help identify priorities, prepare workflows and trigger the appropriate next step.
Make complexity understandable
People receive guidance without having to navigate technical or organisational complexity.
Use intelligence controllably
AI and automation support decisions without obscuring responsibility.
Connect physical and digital channels
Web, email, telephone, messaging, QR, NFC, print and personal touchpoints are treated as part of the same journey.
Our Philosophy
Business begins with interaction.
Before a contact becomes a record, a conversation becomes a task or an enquiry becomes an order, an interaction takes place. It changes knowledge, expectations, relationships and possible actions.
That is why we focus on the Interaction Field rather than the system of record. BLUETRIX aims to make visible how interactions connect, what they mean and which next action is appropriate.
Context before Action
An action only becomes meaningful when its context is understood.
Guidance before Complexity
The platform should provide guidance instead of adding another layer of system complexity.
Responsibility before Autonomy
Automation requires clear boundaries, responsibilities and traceable decisions.
Connection before Replacement
Technology should connect people, systems and processes rather than make human responsibility invisible.
Evidence before Claims
New models and capabilities should be evaluated against observable processes and measurable outcomes.
Humans remain Accountable
Human responsibilities and the ability to intervene must remain visible, including in AI-supported workflows.
Research & New Approaches
We study how interactions create value.
BLUETRIX connects product development with applied research. We develop models that describe interactions as dynamic fields of participants, context, signals, decisions and effects.
Business Interaction Platform
A shared operating layer for communication, data, AI, automation and human work.
Interaction Field Theory
A conceptual model for understanding how interactions change possibilities, relationships and states.
Interaction Intelligence
The ability to identify patterns, relevance, intent, urgency and potential next steps.
Specialized AI Agents
Specialised agents for defined tasks, controlled handovers and traceable outcomes.
Physical-to-Digital Interaction
Connecting QR, NFC, print, voice and physical touchpoints with digital processes.
Human-Controlled Automation
Automation with approvals, responsibilities, logs and human intervention.
Locations
Two locations. One shared approach.
Development
BLUETRIX Sp. z o.o.
ul. 1 Maja 18Katowice, Poland
Software development, platform architecture, product engineering and technical implementation.
Sales & Research
AddYou GmbH
Dr.-Wilhelm-Külz-Straße 2708223 Falkenstein, Germany
Sales, business research, application concepts and collaboration with companies and research partners.
Let’s design better interactions.
Whether it is a product demo, pilot project, technology partnership or research collaboration, we look forward to talking with you.
Contact us