Interaction
Every relevant touchpoint flows into one shared interaction model, whether it originates from a website, email, WhatsApp, phone, social media, a form, print, QR code or NFC.
THE BLUETRIX PLATFORM
One platform for every business interaction.
BLUETRIX connects communication, data, artificial intelligence and automation in one integrated system for marketing, sales and service. From the first enquiry to conversion, from a service request to the next business opportunity: every interaction gains context, accountability and a clear next step.
One connected platform
One connected platform instead of isolated tools.
Companies use forms, messaging, email, CRM, campaign tools, automations and AI applications. Yet each system often operates with its own data and process logic.
BLUETRIX connects these areas on one shared platform. Contacts, companies, opportunities, service requests, communication and activities remain linked throughout the entire journey.
The result is not another piece of software, but a shared operating system for business interactions.
The platform model
The platform in four layers.
Intelligence
BLUETRIX identifies the context, intent, urgency, relationship and potential of an interaction. This produces summaries, assessments, recommendations and prioritised next steps.
Automation
Wizards, bots, campaigns, forms, playbooks and workflows carry out identified next steps within controlled processes.
Growth
Pipeline, conversions, response times, campaign results and process histories become measurable. Companies can see which interactions actually lead to business outcomes.
An intelligent starting point
An intelligent start for every company.
BLUETRIX starts with your company, not an empty configuration.
The platform analyses the company website to identify relevant company data, services and areas of activity. The user then adds goals, target groups and preferred communication channels.
This creates a structured company profile. Based on this profile, BLUETRIX recommends and configures suitable automations, bots, campaigns, forms, playbooks and AI agents.
- 1Analyse the website
Capture company data, services and areas of activity.
- 2Add goals
Define target groups and preferred communication channels.
- 3Structure the company profile
Create the foundation for suitable platform components.
Wizards
Start with guidance. Develop it your way.
Wizards
Guided wizards translate business requirements into concrete process designs.
Templates
Industry- and goal-specific templates provide a fast starting point.
Visual editors
Every proposed workflow can be adapted and connected with other components.
Versioning and control
Designs can be saved, tested, published and developed further with full traceability.
Platform components
Every component works together.
Unified Inbox
Brings communication from connected channels together with the relevant business context.
Pipeline Command Center
Makes opportunities, accountability, status and next steps visible.
Bots
Support defined conversations within controlled workflows.
Campaigns
Coordinate targeted interactions and make their progression traceable.
Automations
Connect triggers, rules, tasks and approved follow-up actions.
Forms
Capture information in a structured way and pass it to the appropriate processes.
Playbooks
Provide proven approaches within the relevant working context.
AI agents
Support specific tasks within defined roles and permitted actions.
Interaction Timeline
One timeline as a shared source of truth.
The Interaction Timeline connects messages, emails, calls, appointments, tasks, notes, process steps and status changes.
Everyone involved can see what happened, the context in which it happened and which action is required next.
The history of a customer relationship remains intact even when channels, teams or accountabilities change.
Integrations
Open to your existing technology landscape.
- Email and calendar
- WhatsApp and messaging
- CRM synchronisation
- Zapier and Make
- Websites and online stores
- WordPress, Webflow and Shopify
- React/Next.js and static HTML
- APIs, webhooks and events
Connect your interactions in one shared business flow.
Discover how BLUETRIX brings communication, intelligence and automation together on one platform.